It's more than a game!
 

CDPR Cyberpunk 2077 TCG

This project explores the go-to-market strategy for a Cyberpunk-branded trading card game entering a highly competitive and specialized category. The work focused on translating a narrative-driven, fandom-first IP into an accessible and scalable product experience for both existing fans and new players, balancing market realities, audience behavior, and long-term growth considerations. 

 
 

Cyberpunk 2077

Trading Card Game

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VANTA ESPORTS

This project focused on developing a go-to-market and competitive positioning strategy for Vanta Esports as it scaled within an increasingly crowded and fragmented esports landscape. The work examined how emerging organizations can differentiate beyond gameplay results by clarifying their audience, value proposition, and growth priorities, translating market insight into a structured strategy for sustainable expansion.

 
 

VANTA ESPORTS

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